Abbott's Ensure Clear makes its debut
June 6, 2012
by Keith Nunes
ABBOTT PARK, ILL. — Abbott Nutrition has extended its Ensure beverage line with the introduction of Ensure Clear, a fruit-flavored nutrition beverage that offers three times more protein than juice as well as vitamins and minerals to help adults who are looking to fill gaps in their diet. The new beverage is available in two flavors: peach and blueberry pomegranate.
“Nutrition is critical at every life stage and especially for older adults to support healthy muscle, organs and immune function to help defend against age-related conditions and illnesses,” said Christine Steele, director of science, innovation and education for Abbott. “Yet, many adults don’t eat an adequate diet and consume all the essential nutrients and protein. Our nutrition scientists developed Ensure Clear to provide a shake alternative and a balance of important nutrients and protein to help adults reach the recommended daily intake levels.”
Ensure Clear is available in four-packs of 10-oz bottles and each four-pack has a suggested retail price of $7.99.