Odwalla enters organic juice market

by Eric Schroeder
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HALF MOON BAY, CALIF. — Odwalla is expanding its juice line with the addition of three Garden Organics flavors: carrot beet ginger, carrot apple berry and carrot apple mango. The juices are gluten-free, vegan and, according to Odwalla, “contain an excellent source of antioxidant vitamin A.”

Each Garden Organics juice carries the U.S. Department of Agriculture Organic Seal. Each juice contains up to three servings of vegetables and fruit in each 12-oz bottle and, like all Odwalla 12-oz beverages, come in 100% recyclable PlantBottle packaging made from up to 100% plant-based materials.

“Odwalla Garden Organics will be a great solution for people who are looking for high-quality, great-tasting beverages that offer a variety of fruits and vegetables,” said Irma Shrivastava, vice-president of marketing. “From the organic ingredients inside the bottle to the materials that make the bottle itself, Odwalla Garden Organics are the embodiment of true goodness.”

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