Burger King tests trans free oils in-restaurant
January 31, 2007
by FoodBusinessNews.net Staff
MIAMI — Burger King Corp. has begun in-restaurant testing of trans fat-free cooking oils, said John Schaufelberger, vice-president of product marketing and innovation. The company is on track to begin a national rollout of trans fat-free oil by late 2008.
The company has been working for more than two years on identifying a satisfactory trans fat-free oil, Mr. Schaufelberger said.
The company will secure commitments from its suppliers for the alternative oils, after in-restaurant testing is complete, in order to ensure a full, continuous supply for the more than 7,500 Burger King restaurants in the United States and Canada.
In-restaurant testing measures and refines operational procedures and continues consumer response measurements.
"Before making promises to our consumers, we want to be certain that we could deliver the taste, texture and quality that our restaurant guests expect from the Burger King brand," Mr. Schaufelberger said. "We also wanted to ensure that the oils were a healthier alternative."
The company will meet New York City trans fat-free requirements in advance of its national rollout.