Dawn Foods launches new web site

by FoodBusinessNews.net Staff
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JACKSON, MICH. — Dawn Food Products, Inc. has launched its new web site — www.dawnfoods.com. The new web site aims to provide a comprehensive collection of bakery resources, including recipes, decorating ideas, a planning calendar, troubleshooting and FAQs, tools, food service and bakery trends and insights and Dawn product listings to help make the company’s customers’ businesses more successful.

"Our goal is to provide customers with a compelling reason to come back and visit the Dawn web site regularly as a vital source of industry information," said Jennifer Wurzer, leader of the Dawn web site team. "We are committed to keeping the site dynamic and fresh, so that it will provide ideas and inspiration for our customers’ bakeries each time they visit."

The theme of the web site, "Creating Happiness," expresses the joy and pleasure people find in the sharing of baked goods in cultures around the world, the company said.

"Photographs throughout the web site show bakery products are a central part of everyday life, whether Dawn is helping people celebrate special moments or just putting a big smile on a child’s face," Ms. Wurzer said. "The images also show Dawn understands our goal is pleasing our customers’ customers, the final consumers of our products."

The new Dawn U.S. site will be joined later in 2007 by interconnected sites for Dawn Canada, Dawn Mexico and Dawn UK/Western Europe reflecting the international scope of Dawn’s business.

Dawn is launching the new site with an advertising campaign in bakery publications and on industry web sites. Visitors who sign-up on the site will receive a gift from Dawn.

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