General Mills takes granola bites to Sam's Clubs bakeries
January 22, 2007
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. announced it has taken its Nature Valley brand to the supermarket bakery, teaming up with Sam’s Club to offer new Granola Bites at more than 500 Sam’s Club bakeries nationwide.
Developed by General Mills, the new Granola Bites in Cranberry Walnut are made with hearty granola, crunchy walnuts and cranberries. They are baked fresh in the bakery at Sam’s Club stores, and have fewer than 100 calories per serving.
"There is a growing trend for snacks to be 100 calories or less, and consumers have really started to take notice," said Paul Walther, manager of consumer insights for the General Mills Bakeries & Foodservice division. "The success of this snacking trend can be realized in the bakery, too, with new Granola Bites from General Mills. Granola Bites deliver the great tasting Nature Valley ingredients found in its granola bars at less than 100 calories per serving."
Sam’s Club is a division of Wal-Mart Stores, Inc., and ranks as one of the nation’s largest warehouse clubs with 47 million U.S. members.