Oroweat introduces 'Mini Loaves' bread
January 31, 2007
by FoodBusinessNews.net Staff
FORT WORTH, TEXAS — In an effort to meet the growing industry trend of reduced-size baked goods options, Bimbo Bakeries USA has launched Oroweat Mini Loaves. The products, smaller-size versions of Oroweat’s variety bread, are available in California, Arizona and Nevada.
According to Bimbo Bakeries, the loaves are smaller in size (11 slices versus 18 in a traditional loaf), but deliver the same flavor and quality as the larger Oroweat loaves. Mini Loaves are available in four varieties: 100% Whole Wheat, Seven Grain, Oatnut and Country Buttermilk. The loaves are shaped, sliced and double wrapped for freshness like traditional Oroweat bread.
"We all like the freshest bread and many consumers have told us they cannot finish a full size loaf of bread before its expiration date," said Dan Larson, marketing director for Oroweat. "Oroweat Mini Loaves are the perfect solution for smaller households that typically toss away a portion of a loaf of bread. Mini Loaves also make it easier to enjoy a variety of breads for different occasions.
"This is one more example of Oroweat’s innovative thinking to offer new options that are important to our consumers."
Suggested retail price for the Mini Loaves is $2.69.
Last year, Oroweat successfully introduced premium buns in four-count packages.