Pathmark creates 'Healthy Steps' diet program

by FoodBusinessNews.net Staff
Share This:

CARTERET, N.J. — Pathmark Stores, Inc. has started a new diet program for customers called Healthy Steps.

The program features tips from registered dietician Jaqueline Gomes and advice on how to incorporate national and regional brands into a healthy diet, said John Derderian, executive vice-president of business strategy and marketing.

Advice from Ms. Gomes will be available through local media, community outreach programs, Pathmark advertising vehicles, a bi-monthly newsletter and other in-store programs. Customers also will be able to contact Ms. Gomes directly via mail.

A permanent in-store location will accommodate a Healthy Steps end-cap highlighting relevant products and the bi-monthly newsletter.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.