Pilgrim's Pride introduces healthy kids line at Publix
January 19, 2007
by FoodBusinessNews.net Staff
PITTSBURG, TEXAS — Pilgrim’s Pride Corp. will introduce its EatWellStayHealthy Kids line of baked and breaded chicken products in nearly 900 Publix Super Markets in Florida, Georgia, South Carolina, Alabama and Tennessee next month.
The EatWellStayHealthy Kids product line will be available in more than 3,000 retail locations nationally by the end of February. On Jan. 21, Pilgrim’s Pride will place more than 47 million Free-Standing Insert coupons, redeemable for any Pilgrim’s Pride chicken product, in newspapers nationwide.
EatWellStayHealthy Kids Breaded Chicken Breast Nuggets and Breaded Popcorn Chicken are the first to feature the U.S. Department of Agriculture-regulated word "healthy" on the packaging. Both products are made from whole-muscle chicken breast and contain zero trans fat, with less than half the calories, half the carbohydrates and 80% less fat per serving than the leading national brand. They also are certified by the American Heart Association with its "heart check-mark" seal of approval and approved for Child Nutrition Labeling, a voluntary federal labeling program for the U.S.D.A.’s Child Nutrition Programs.