Tyson ranks No. 1 in new product development
January 17, 2007
by FoodBusinessNews.net Staff
SPRINGDALE, ARK. — In a study by research company Cognitio, Springdale-based Tyson Foods, Inc. has been named the top company in new product development for the food service industry. This marked the fourth consecutive year Tyson has been ranked first in this category.
According to the nationwide study, Tyson finished first in doing the best job bringing new products to food service operators. Kraft Foods Inc. was second, General Mills, Inc. finished third and Nestle was fourth. The results were based on the feedback of more than 900 food service operators who named 390 different food manufacturers.
- Tyson came in first in every attribute measured in the study including:
- Understanding the nature of the customer’s business and needs.
- Doing the best job of making the customer aware of their new products.
- Providing the highest quality/most consistent quality new products.
- Having a sales force that is the most knowledgeable and best prepared to meet customer needs.
- Doing the best at providing the basic new product support the customer needs.
"We’re working hard to help our food service customers meet the needs of an aging and more ethnically diverse population and are pleased to be recognized for our efforts,"' said Bernard Leonard, group vice-president of Tyson Food Service. "We’re also excited about how the new Tyson Discovery Center will enable us to bring new, high quality products to market more quickly."
The new Arkansas-based research and development facility, which opened this month, gives Tyson’s food innovation team access to 19 research kitchens as well as a U.S. Department of Agriculture-inspected pilot plant.
Examples of Tyson food service products cited in the Cognitio study include Fully Cooked Boneless Buffalo Wings, Popcorn Chicken Bites, CrossFires Grill Marked Chicken Breast Filets, Cooked Fajita Seasoned Chicken Strips and Breaded and Glazed Honey BBQ Chicken Bites.