General Mills to support Coalition for Healthy Children

by Staff
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MINNEAPOLIS — General Mills has made plans to support the Ad Council’s Coalition for Healthy Children through advertising, packaging and a new web site communicating messages of nutritional balance, portion control and physical activity.

Starting this summer, 500 million packages for products consumed by children 12 or younger will feature the Coalition for Healthy Children’s research-based messages. A new web site will offer a way for children to learn more.

In January 2008, General Mills will expand its communication to television advertising on programs for children 12 or younger as well as in brand free-standing inserts targeting parents.

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