NutraCea signs deal to expand food ingredient sales in Mexico
February 28, 2007
by Eric Schroeder
EL DORADO HILLS, CALIF. — NutraCea has signed a distribution partnership with FX Morales y Associado, a move that will allow NutraCea to expand its food ingredient sales in the Mexican market to FX Morales’ customers. Founded in 1988, Monterrey, Mexico-based FX Morales’ customers include large multinational food companies such as Grupo Gamesa, Grupo Bimbo, Grupo Maseca, The Kellogg Co., Nestle S.A., Kraft Foods Inc. and Unilever.
"NutraCea’s proprietary, patented stabilization technology enables the food industry to take advantage of the rich nutritional properties of rice bran and rice bran derivatives, offering a cleaner ingredient deck and improved nutrition for consumers," said Francisco Zavier Morales, general director of FX Morales y Associados. "We intend to leverage NutraCea’s existing relationships with large multinational food corporations that have a presence in Mexico."
Margie Adelman, senior vice-president of NutraCea, said interest in the company’s stabilized rice bran has picked up in recent weeks following the Mexican government’s imposed price controls on tortillas.
"Stabilized rice bran is a healthful, gluten-free and economical alternative to corn and other grains that are becoming increasingly more expensive," Ms. Adelman said.