Tesco to call U.S. stores Fresh & Easy Neighborhood Market
February 07, 2007
by Eric Schroeder
PHOENIX — Tesco, the United Kingdom’s largest retailer and one of the world’s largest international retailers, announced its new chain of grocery stores in the United States will be called "Fresh & Easy Neighborhood Market." Tesco formally revealed the grocery stores’ new logo during an event hosted by the Greater Phoenix Economic Council.
"Our company has enjoyed strong success in countries throughout Europe and Asia, and we are excited to bring that success to America," said Tim Mason, chief executive officer of Fresh & Easy Neighborhood Market. "We believe that the Greater Phoenix region is an excellent place to begin that journey."
According to Tesco, each of the neighborhood markets will be approximately 10,000 square feet in size — intentionally smaller than the usual supermarket in order to give customers a faster, easier shopping experience. The company already has secured 20 sites in the Greater Phoenix area, with plans to also open in Las Vegas, Los Angeles and San Diego.
Fresh & Easy Neighborhood Market is headquartered in El Segundo, Calif. The company, which currently has 150 employees, expects to create more than 2,500 new jobs once stores begin opening later this year.