Tyson to collect data on food service sales

by FoodBusinessNews.net Staff
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ASHBURN, VA. — Officials with Tyson Foods, Inc., have announced the company will monitor the sales of various proteins in food service outlets based in the Southeast. Using software and data collection technology developed by GuestMetrics, Inc., Tyson will track consumer spending data from point-of-sale systems at various restaurants.

Brian Barrett, chief executive with GuestMetrics, said the Tyson tracking data will cover purchases of chicken, beef, pork, turkey, seafood and appetizers.

"This marks another pivotal point for our company," Mr. Barrett said. "Our portfolio of data customers, including two of the world’s largest beverage alcohol manufacturers and now Tyson Foods, the world’s largest processor and marketer of chicken, beef, and pork in the world, further validates the value proposition of our data offering."

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