Baskin-Robbins and Hershey's offer more desserts
March 12, 2007
by FoodBusinessNews.net Staff
CANTON, MASS. — Baskin-Robbins and The Hershey Co. have teamed up to introduce Candy Bar madness ice cream treats.
The nine new offerings available at Baskin-Robbins stores are: Reese’s peanut butter cup ice cream, Reese’s peanut butter cup sundae, Reese’s peanut butter cup shake, Heath Bar crunch ice cream, Heath Bar crunch sundae, Heath Bar crunch shake, Hershey’s kissables candy sundae, Hershey’s kissables candy cake, and candy cake topped with Hershey’s kisses chocolate.
"Candy Bars and ice cream are two American classics," said Scott Colwell, vice-president of marketing for Baskin-Robbins. "Our survey shows Americans love delicious combinations of chocolate, peanut butter and caramel. Together with Hershey’s, we are excited to take candy bar favorites and provide a sweet ice cream twist, satisfying the ultimate American sweet tooth."
The Candy Bar Madness products are available through May 28 at participating stores.