Burger King establishes animal friendly policies
March 28, 2007
by FoodBusinessNews.net Staff
MIAMI — Burger King Corp. is beginning several animal-friendly practices in regards to its product purchasing.
Steve Weiffenbach, manager of product safety, said in a letter to People for the Ethical Treatment of Animals that the company is going to begin purchasing 2% of the eggs used in company-owned restaurants from cage-free egg suppliers. He also said he anticipates the company could be able to double such purchasing by the end of the year if more supplies are available.
Mr. Weiffenbach also said Burger King has awarded purchasing contracts that will guarantee that a minimum of 10% of its pork comes from suppliers that already have or will be eliminating gestation stalls. He said the company plans to be able to increase its purchasing from such producers to 20% by the end of the year.
The company also will favor suppliers that use or switch to controlled-atmosphere stunning in the process of killing chickens.
"Burger King remains committed to improving animal welfare as well as numerous other social responsibilities," Mr. Weiffenbach said. "We have established an active animal welfare advisory group to guide us in technology and improvements. And Burger King Corp. has made significant strides in the area of animal welfare during the past six years."
The company said it came to these initiatives based on the advice of animal welfare advisers and that it will expand its purchase of cage free eggs and pork and supply increases and pricing becomes competitive.