Clif Bar launches new line for kids

by Keith Nunes
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BERKELEY, CALIF. — Clif Bar & Co. has introduced Clif Kid, a line of snacks for "on-the-go children." The product line includes Clif Kid Organic Twisted Fruit, Clif Kid Splashers and the Clif Kid Zbar.

The new products in the line focus on fruit, hydration and whole grains. Each product is also organic.

"The importance of snacking should not be underestimated," said Michelle Ferguson, senior vice-president of brand at Clif Bar & Co. "Kids have small bodies, but high energy needs. These just aren’t snacks we’re feeding our children; they’re nutrition boosts to help kids get through the day."

The suggested retail price for the Organic Twisted Fruit and Splashers are 99c. For the Organic Zbar, the S.R.P. is 79c.

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