Coca-Cola buys Fuze Beverage
March 26, 2007
by FoodBusinessNews.net Staff
NEWTON, MASS. — Castanea Partners has completed its sale of Fuze Beverage to The Coca-Cola Co.
Fuze develops and markets vitamin rich juice drinks and teas, and Castanea first invested in Fuze in early 2004.
Fuze was founded in 2001 by Lance Collins, and Castanea first invested in the company in 2004. In addition to the Fuze brand, the company has various other products, including energy drinks and organic WaterPlus.