Grocery chain adds omega-3 to bread
March 06, 2007
by Jeff Gelski
DARTMOUTH, N.S. — Coborn’s Inc. has included MEG-3 EPA/DHA omega-3 fatty acids in two varieties, Multi-Grain and Fruit & Nut, of its existing bread line, according to Dartmouth-based Ocean Nutrition Canada, Ltd., the supplier of MEG-3. Each slice of bread contains 32 mg of EPA (eicosapentaenoic acid)/DHA (docosahexaenoic acid).
Coborn’s, Inc., a 33-store chain in four states and based in St. Cloud, Minn., has signed a trademark license agreement. Coborn’s will feature the MEG-3 brand on packaging.
"We chose the MEG-3 healthy food ingredient for our breads because it was easy to work with, and it did not change the taste or the smell of our existing products," said John Schneider, plant manager at Coborn’s.
Studies have shown DHA plays a role in the development of brain, eyes and nerves and that EPA benefits joint mobility. Together, EPA and DHA help in the maintenance of cardiovascular function.
"By adding EPA and DHA from fish oil to our Multi-Grain and Fruit & Nut breads, we have given consumers another choice to contribute to their intake of omega-3s," said Kim Kockler, a registered dietitian and food safety expert for Coborn’s. "The additional benefit with these bread products is that one serving provides at least 11 grams of whole grains, thus contributing to whole grain consumption as well."