Hershey's has new chocolates with health benefits
March 21, 2007
by FoodBusinessNews.net Staff
HERSHEY, PA. — The Hershey Co. has expanded its line of goodness chocolate to include antioxidant milk chocolate and whole bean chocolate — two varieties with health benefits.
The antioxidant milk chocolates have more flavanol antioxidants — 260 milligrams per 40-gram serving — compared with the leading dark chocolate, which has 110 mg per 40-gram serving.
The whole bean chocolate contains 40% less sugar than the leading chocolate, 7 grams of fiber and 180 mg of flavanol antioxidants per 40-gram serving.
"Consumers are very interested in the goodness benefits of chocolate, including the antioxidants found naturally in dark chocolate," said Michele Buck, senior vice-president and chief marketing officer. "This interest is driving explosive growth in dark chocolate. Now, Hershey’s antioxidant milk chocolate and Hershey’s whole bean chocolate bring the goodness benefits of dark chocolate to the broader milk chocolate category."
Hershey’s extra dark chocolate and Hershey’s sticks are also options in the goodness chocolate portfolio.
The antioxidant milk chocolate and whole bean chocolate are available in 3-oz take-home bars and 4.2-oz pouches and are available at retailers beginning this month at a suggested retail price of $1.99 and $2.99, respectively.