Hormel Foods expands Natural Choice products
March 06, 2007
by FoodBusinessNews.net Staff
AUSTIN, MINN. — Hormel Foods Corp. has expanded its Natural Choice line of sandwich meats and dinner ham, which was introduced this past May. The new products include roast beef deli meats, chicken strips, original and low-sodium bacon, and Canadian bacon.
Billed as "100 per cent natural," the new products will be available in supermarkets nationwide beginning this month. Hormel uses high-pressure pasteurization technology to produce the natural line. H.P.P. is a post-packaging pasteurization step using approximately 87,000 lbs per square inch of water pressure to denature pathogens such as Listeria monocytogenes. The technology replaces the need for adding pathogen growth inhibitors such as sodium lactates and sodium diacetates, while offering shelf life of up to 120 days.
"We are proud to be the leader in providing consumers and their families with great-tasting meats that have no preservatives," said Ryan Vossler, product manager with Hormel Foods. "People are seeking more natural food options, a need that will continue to grow … and a need Hormel Foods intends to fulfill across categories."