I.B.C. to feature 'Happy Feet' on Hostess products
March 21, 2007
by Eric Schroeder
KANSAS CITY — Interstate Bakeries Corp. has teamed with Warner Home Video to offer Hostess products featuring the Emperor Penguins from the animated film "Happy Feet."
Specially marked multipacks of Hostess Twinkies, Hostess Cup Cakes and Hostess HoHos will offer a $3 mail-in rebate with the purchase of the "Happy Feet" DVD and two multipacks of specially marked Hostess products. The specially marked multipacks will be available nationwide and supported by a national free standing insert and in-store "Happy Feet"-themed displays.
"We are thrilled to be a promotional partner with Warner Home Video for the release of the ‘Happy Feet’ DVD," said Kevin Kaul, Hostess marketing director. "Working with Warner Home Video provided another excellent opportunity to partner with an all-family entertainment property that heightens the excitement surrounding the brand that really resonates with our consumers."
For additional information or to obtain a rebate request form visit www.hostesscakes.com.
"Happy Feet" will be available starting March 27.