King's Hawaiian in recipe development initiative
March 08, 2007
by Eric Schroeder
IRVINE, CALIF. — King’s Hawaiian has signed an agreement with Morgan Marketing & Public Relations L.L.C. under which Morgan Marketing will help promote King’s Hawaiian’s new recipe development initiative.
As part of the initiative, King’s Hawaiian recipes will be used in a variety of consumer outreach efforts, including posting on the company’s web site (www.kingshawaiian.com) and seasonal and year-round consumer marketing campaigns.
"Recipe development has grown to be a top initiative for King’s Hawaiian as consumers are constantly looking for new meal planning ideas using the company’s breads and rolls," said Shelby Weeda, president of King’s Hawaiian Bakery West. "It’s an invaluable benefit for the company to draw on Morgan Marketing & Public Relation’s extensive food industry experience to spearhead our recipe development program."