Kmart expands beverage line
March 09, 2007
by FoodBusinessNews.net Staff
HOFFMAN ESTATES, ILL. — Kmart is expanding its beverage brand, American Fare, with 32 new products.
The new beverages include vitamin water, bottled green iced tea, Free Fall and Loop energy drinks, Fruit FX flavored water, and juice pouches coming in 10-packs.
The American Fare brand already has flavored sparkling waters and other drinking and spring water choices. The new products are expected to be sold at all Kmart stores in April.
"From energy drinks, flavored water, vitamin water and teas popular with teens and young adults, to real juice pouches and mini-bottles of fluoridated water for the entire family, there’s a full range of new American Fare beverages," said Tom O’Boyle, vice-president and general merchandise manager of foods and consumables for Sears Holding.