T.G.I. Friday's lowers portions and prices
March 05, 2007
by Eric Schroeder
CARROLLTON, TEXAS — T.G.I. Friday’s has introduced six entrees to a new menu focused on smaller portions and lower prices.
"This is a significant part of Friday’s overall goal of personalizing and customizing the guest experience," said Richard Snead, president and chief executive officer of Carlson Restaurants Worldwide — the parent company of T.G.I. Friday’s. "No matter what your lifestyle choice, you don’t have to sacrifice taste. Smaller portions at smaller prices meet all lifestyle choices."
The new entrees on the Right Portion, Right Price menu are Asian-glazed chicken with field greens; cedar-seared salmon on field greens; cedar-seared salmon with pasta; bistro sirloin salad; Jack Daniel’s chicken alfredo; and dragonfire chicken. Additionally, customers may choose from four other offerings — bruschetta chicken parmesan; Cajun shrimp and chicken pasta; half-rack baby back ribs; and shrimp Key West. All of the offerings on the Right Portion, Right Price menu are priced between $6.99 and $8.99.