Clif Bar introduces organic chocolate bar

by Staff
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BERKELEY, CALIF. — Clif Bar & Co. is introducing a new line of organic dark chocolate, fruit and nut bars called Clif Nectar Cacao.

The line comes in three flavors — dark chocolate mocha, dark chocolate walnut and dark chocolate raspberry. The bars will be available in June at natural food and select grocery stores, and the suggested retail price is $1.49.

"We wanted to enter the world of specialty chocolate while keeping true to our commitment to providing healthy food for busy people," said Jennifer Yun, brand manager. "Clif Nectar Cacao ingredients are 100% organic, and that means grown in harmony with nature. And we believe that this approach, ultimately, creates greater pleasure to the palette."

The bars are sourced from organic and fair trade cooperatives in the Caribbean and South America and blend in four or five other ingredients of organic fruit and nuts.

The new line expands the Clif Nectar bar line, which includes four fruit flavors: cherry pomegranate, cinnamon pecan, cranberry apricot and almond and lemon vanilla and cashew.

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