Cullen to new v.p. post at Dean Foods
April 23, 2007
by Eric Schroeder
DALLAS — Dean Foods Co. has named Rachel Cullen to the newly-created position of senior vice-president and chief operating officer, ice cream. In her new role, Ms. Cullen will be responsible for developing and formalizing long-term strategic plans for the segment, including new product development, packaging, marketing and product innovation strategies.
"Rachel Cullen brings a unique perspective to Dean Foods through the combination of her progressive marketing and operational experience as well as her specific experience in the ice cream sector," said Alan Bernon, president, Dean Dairy Group. "We are confident that her broad capabilities will help drive our ice cream business, a segment we believe has excellent growth potential for Dean Foods."
Ms. Cullen has more than 20 years of experience in consumer packaged goods brand marketing and strategic planning. Previously, she worked within the U.S. ice cream division at Unilever, where she was responsible for an extensive portfolio that included Breyers, Klondike, Popsicle and Good Humor brands. She oversaw new product development, packaging, advertising, pricing and promotion, while focusing on growth through innovation.
Most recently, she was c.o.o. at Orange Glo International in Englewood, Colo. Earlier, she was vice-president of marketing, where she was responsible for long-range planning, advertising, consumer and trade promotion, product development and improvement, cost management and pricing.
Ms. Cullen spent the early part of her career in business development and marketing at Kraft Foods Inc., including almost four years in the cheese division.
Before receiving a master’s degree in business administration from the University of Pennsylvania’s Wharton School of Business, she was an analytical chemist with Union Carbide.