Hillshire Farm adds salad line
April 24, 2007
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee Food & Beverage is introducing a line of salad entrees under the Hillshire Farm name.
The products are called entree salads and come in four varieties: chicken Caesar, turkey and ham chef, chicken and bacon club, and turkey and cranberries with ham julienne.
"Hillshire Farm is dedicated to providing our customers with new food innovations that make life easier, without compromising on the high quality and taste that they require," said Linda DiGati, brand manager for Hillshire Farm. "We know that the new Hillshire Farm Entree Salads will provide consumers with quality and satisfying meals that are ready at any time with minimal effort needed."
According to Sara Lee, the line of products has a longer shelf life than most ready-made salads because it includes every ingredient except lettuce. These salads include individually-packaged ingredients stored in a re-closable plastic container. When a consumer would like to prepare the salad, they just add lettuce.
The entree salads are available nationwide at grocery stores and cost about $2.99.