Kraft Foods broadens Healthy Life initiative

by Eric Schroeder
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NORTHFIELD, ILL. — In an effort to broaden its better-for-you product offerings and provide additional resources for making healthy food choices, Kraft Foods Inc. has expanded its Healthy Living Initiative.

As part of its latest action, Kraft has relaunched the KraftSensibleSolution.com web site. The expanded site now offers a complete list of the more than 500 Kraft Sensible Solution products, as well as an explanation of the Sensible Solution nutrition criteria and tips for reading food labels, easy navigation that sorts products by food category, and recipes developed by the Kraft Kitchen Experts.

"In response to consumer concerns around health and wellness and because it’s critical to the long-term success of Kraft, our Healthy Living initiative remains a top priority," said Laurie Hirsch, director of health and wellness at Kraft.

The most noteworthy of Kraft’s Healthy Living initiatives remains its Sensible Solution, a front-package labeling system designed to help shoppers easily identify better-for-you foods. Each product that carries the Sensible Solution flag has met nutrition criteria derived from the U.S. Dietary Guidelines, as well as statements from the U.S. Food & Drug Administration, National Academy of Sciences, and other public health authorities. These criteria also have benefited from the input of Kraft’s Worldwide Health & Wellness Advisory Council. Within the green flag, shoppers will find important information that will help them make beneficial decisions quickly — such as whether a product is a good source of protein or fiber, or whether a product has zero grams of trans fat — presented in a simple, at-a-glance format.

Products may qualify as Sensible Solution in one of two ways, by:

1. Providing beneficial nutrients such as protein, calcium or fiber/whole grain at nutritionally meaningful levels, or delivering a functional benefit, such as heart health, while staying within specific limits on calories, fat (including saturated and trans fat), sodium and sugar; or

2. Meeting specifications for "reduced," "low" or "free" in calories, fat, saturated fat, sugar or sodium.

Other examples of Kraft Healthy Living programs and resources include:

• Kraft’s Diabetic Choices program to help people with diabetes manage their health through meal plans and recipes;

• The Healthy Living section of KraftFoods.com, which offers recipes featuring Sensible Solution products, plus tips on portion control and visualizing meal size, and tools like a body mass index calculator;

• Kraft’s food and family magazine, which includes Healthy Living features on topics like popular diets and quick, nutritious meals;

• Kraft is a co-sponsor of Triple Play, a lifestyle program designed to build healthy lifestyles in children by focusing on three areas: mind, body and soul. This involves making smart food choices, keeping fit with physical activity and building self-esteem. The program is offered through Boys & Girls Clubs of America.

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