Lunch in 60 seconds
April 18, 2007
by Keith Nunes
MADISON, WIS. — Oscar Mayer, a division of Kraft Foods Inc., has introduced Deli Creations Hot Sandwich Melts. The product is being marketed as a "build-your-own" sandwich complete with deli meat, cheese, sauce and a roll. The package features a microwavable tray for convenience.
"As we looked at the state of the lunch hour, we found many Americans were looking for convenient ways to free themselves of brown bag boredom and enjoy a hot lunch," said Chris Carlisle, senior brand manager for Oscar Mayer. "So, we set out to create an innovative new product to satisfy America’s love for deli meats in a more convenient way."
Available in five varieties — oven roasted ham and cheddar, honey ham and swiss cheese, turkey Monterey, turkey and cheddar with Dijon mustard and steakhouse cheddar — the products have a suggested retail price of $2.99.