Murray's launches Chicken Express brand
April 03, 2007
by FoodBusinessNews.net Staff
SOUTH FALLSBURG, N.Y. — Murray’s Chicken has introduced Chicken Express, a new brand that will feature convenient meals that may be ready-to-eat in 5 minutes. The first product to be marketed and sold under the brand is a baked chicken pot pie.
Each 10-oz pot pie may be a meal for one person or a side dish for a family meal, according to the company. The products are shipped frozen and may be merchandised in the retail meat case or the supermarket freezer aisle. The suggested retail price is $3.99 to $4.99 per pie.