New presidents for Gatorade, Quaker

by Eric Schroeder
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CHICAGO — Quaker Tropicana Gatorade (Q.T.G.), a division of Purchase, N.Y.-based PepsiCo, Inc., has named new presidents for its Gatorade and Quaker business units.

Todd Magazine, 43, was named president of Gatorade. Mr. Magazine most recently was president of Quaker Foods. He joined Quaker Oats in 1999, prior to the company’s merger with PepsiCo in 2001, holding various positions, including vice-president of marketing for ready-to-eat cereals, vice-president of marketing for Gatorade and chief marketing officer for Quaker Foods. Earlier he was with Procter & Gamble and Jordan, McGrath, Case & Taylor Advertising Agency.

Mr. Magazine received a bachelor’s degree from the University of Michigan and a master’s degree in marketing and finance from the J.L. Kellogg Graduate School of Management.

Succeeding Mr. Magazine as president of Quaker Foods and Snacks is Mark Schiller. Mr. Schiller, 46, most recently was senior vice-president and general manager of Frito-Lay North America’s Convenience Foods unit. He began his career with The Quaker Oats Co. in marketing and later became a plant manager at a manufacturing facility. Mr. Schiller left Quaker in 1996 to lead a recreation products company and later an educational services company. He returned to PepsiCo in 2002.

Mr. Schiller received a bachelor’s degree from Tulane University and a master’s degree from Columbia University Graduate School of Business.

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