Shopping guide promotes healthy eating to Latinos

by Jeff Gelski
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HOUSTON — Camino Magico, a supermarket-shopping guide targeting the Latino community, will be launched May 1 at more than 25 Fiesta Mart supermarkets in Houston. Oldways Preservation Trust and the Latino Nutrition Coalition developed the guide. Launches in Chicago, New York, Los Angeles, Miami and Boston will follow the Houston launch.

The pocket-sized bilingual guide will feature such nutritional tools as a Latin American diet pyramid, a calorie control guide, basic information on reading food labels and a plate showing the healthy distribution of food groups. Meal ideas in the guide will range from pescado Veracruz to bean tortilla melt.

In Houston, Camino Magico will serve as a centerpiece of Fiesta Mart supermarkets’ Cinco de Mayo celebrations. More than one dozen Houston area churches and health centers will team with the Latino Nutrition Coalition to distribute the guides.

"From inspiration and planning, to purchasing and preparing foods, this guide provides the Latino community with key information they need to improve their shopping habits," said Liz Mintz, program manager for the Latino Nutrition Coalition.

Founding members of the coalition are Oldways, Mission Foods, ConAgra Foods, Inc., the Wisconsin Milk Marketing Board, the Florida Tomato Committee, Goya Foods, Tampico Beverages, The Peanut Institute, the United States Potato Board, the USA Rice Federation, Alliance Enterprises, Inc., Silk Soymilk and Unilever.

"Camino Magico is a good fit with our consumer healthy shopping programs, including the successful Whole Grains Stamp," said Dun Gifford, founder and president of Boston-based Oldways.

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