Tasty Baking to offer limited-edition lemon krimpets
April 26, 2007
by Eric Schroeder
PHILADELPHIA — Tasty Baking Co. has partnered with Alex’s Lemonade Stand Foundation to offer Alex’s Lemon Krimpets, a limited-edition lemon-filled variation of the company’s popular sponge cake.
Tasty Baking said it will donate 50c from every $3.79 box sold to the foundation, which is one of the nation’s leading organizations in the fight against childhood cancer. Since its beginnings as a single lemonade stand in 2000, Alex’s Lemonade Stand Foundation has raised more than $10 million for funding of pediatric oncology research. The foundation currently awards grants to numerous research hospitals nationwide.
"Tasty Baking Co. is proud to support this remarkable organization and contribute to its impressive funding of childhood cancer research," said Charles Pizzi, president and chief executive officer, Tasty Baking.