Wheat Foods Council partnering in nationwide walk/run
April 04, 2007
by Josh Sosland
PARKER, COLO. — The first "Mom the Everyday Athlete" nationwide walk/run, an idea conceived by the Wheat Foods Council, will be held May 19.
The event will be sponsored jointly by the W.F.C. and seeMOMMYrun, a non-profit group seeking to find ways to help mothers and children gain access to "family-friendly fitness groups." The organization helps mothers join or begin walking or running groups in their hometowns.
The W.F.C. said the mission of the May 19 event is to "elevate the importance of healthy eating and fitness throughout motherhood."
"This free event is for moms everywhere, and it celebrates their inner athletes, no matter what their fitness level," said Marcia Scheideman, president of the Wheat Foods Council. "The on-line tools we’ve created in conjunction with this event educate moms about applying good nutrition and exercise to their daily lives so they may improve their overall health."
Mothers may register for the event at the W.F.C. web site, www.wheatfoods.org. Participants will use the seeMommyrun web site to communicate and schedule the time and place on May 19 they will walk/run. A pedometer, provided to them after registration, will allow participants to track their steps during the event. Before midnight on May 19, they will enter their total into a step counter at the W.F.C. web site.
"The total number of all steps taken on that day is submitted for world record consideration in the new category of ‘most steps taken by moms in one day,’" the W.F.C. said.
"In addition to running and walking groups, we want these moms to form support networks that provide encouragement and motivation as they set out to achieve a healthier lifestyle," Andrea Vincent, founder of seeMOMMYrun, said. "My organization is committed to bringing moms together to get fit, so we are proud to partner with the Wheat Foods Council on their ‘Mom, the Everyday Athlete’ program."