AIPC reintroduces pasta under whole grain banner
May 29, 2007
by Eric Schroeder
KANSAS CITY — American Italian Pasta Co. has reintroduced its Mueller’s, Heartland and Golden Grain multi grain pasta lines under a whole grain banner, a move the company hopes will help consumers more easily identify better-for-you pasta products.
Available in penne, rotini and spaghetti shapes, the whole grain pasta provide 100% of the U.S. Department of Agriculture’s daily recommendation for whole grain consumption.
"While the benefit of including more whole grains into our diets is undisputable, consumers have been bombarded with ‘health’ oriented offerings — creating the potential for some to believe that all better-for-you pastas include whole grains, which is not the case," said Drew Lericos, vice-president of marketing at AIPC. "The bottom line is: not all better-for-you pastas are created equal. Mueller’s, Heartland and Golden Grain Whole Grain Pastas provide 48 grams of whole grains in just one 2-oz serving, providing the exact amount that the U.S.D.A. recommends consumers eat each day."