Bimbo launches orange-flavored bread rolls

by Eric Schroeder
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FORT WORTH, TEXAS — Bimbo, a subsidiary of Bimbo Bakeries USA, has introduced new orange-flavored Colchones, a one-size-feeds-all bread roll. "Colchones meets all of the needs for a diverse Latino community in the United States," said Juan Miguel Esaa, U.S. brand manager for Bimbo. "It fits well with any meal morning, noon and night — anytime, anywhere." Colchones look like traditional bread rolls, but have a citrus orange flavor. "Bimbo knows how important it is for U.S. Latinos to feel connected to their homeland," Mr. Esaa said. "Colchones have actually been available in Mexico for many years." Each package contains six rolls and may be purchased wherever Bimbo products are sold.

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