General Mills to sponsor new TV show

by FoodBusinessNews.net Staff
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MINNEAPOLIS — General Mills, Inc. has signed on to sponsor a new half-hour show about couples moving in together. The show will be sponsored on the women-focused channel, We TV.

"She’s Moving In" is a home decorating show featuring couples who are moving in together and focuses on the design and decorating issues they face.

As sponsor, General Mills will receive tune-in spots, billboards and on-line banner advertisements. In addition, its Yoplait yogurt will be worked into the show, consumed onscreen by both a designer and the women featured in each episode.

The six-episode series premieres in July.

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