Hormel reintroduces microwave meals
May 07, 2007
by FoodBusinessNews.net Staff
AUSTIN, MINN. — Hormel Foods is launching Hormel Compleats, microwavable meals with more than 20 varieties.
The product was originally called Hormel Microwave Trays, and sales have tripled in the last three years, making it the fastest-growing product in the company’s grocery product division.
"The $452 million microwave meal segment is increasing at double digit rates," said Brett Asay, product manager. "Hormel Compleats fills an underserved, but growing category niche. With the strong Hormel brand name and heritage in quality meats, and as an innovator in shelf-stable technology, we are in a unique position to meet consumer demand for speedy, portable and satiating meals."
The trays offer benefits such as protein to satisfy hunger, taking only 90 seconds to cook, easy storage with no freezing or refrigeration necessary, and consistent heating with no cold spots.
The product is available in 21 flavors, and new options include beef steak tips, chicken breast and dressing and Swedish meatballs and tuna casserole. The meals will be available in grocery stores nationwide this month and have a suggested retail price of $2.39 per 10-oz tray.