I.B.C. launches new line of whole grain buns
May 15, 2007
by Eric Schroeder
KANSAS CITY — Interstate Bakeries Corp. has extended its "made with" line of products with the launch of Wonder Made with Whole Grain White hamburger and hot dog buns.
The product launch comes a year after the company introduced Wonder Made with Whole Grain White sandwich buns, Wonder Wheat hot dog and hamburger buns, Wonder Stone Ground Wheat sandwich buns and improved Wonder Classic hot dog and hamburger buns.
"With the excitement that followed last year’s Wonder Wheat Hamburger and Hot Dog Bun introduction, the Wonder Whole Grain White bun introduction is a natural addition to our already popular options for health conscious consumers," said Stan Osman, vice-president of marketing at I.B.C.