Kellogg grants to encourage nutritional school lunches

by FoodBusinessNews.net Staff
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BATTLE CREEK, MICH. — To help combat childhood and teenage obesity, The Kellogg Co. is beginning a grant program to help assist schools in transitioning from food-based menu planning to nutrient standard menu planning (N.S.M.P.)

The grants are part of the NuCrew Program, which has a goal of encouraging schools to switch to N.S.M.P. This type of menu planning allows schools to provide students with more food choices and nutrition information. The grants will total $100,000 for schools making the switch. Every month through March 2008, Kellogg will pick five school districts and give them each a $2,000 grant to be used to assist in training, data entry and software purchases.

"We have heard from school food service directors that one of the main obstacles to transitioning to N.S.M.P. is cost," said Min Jung Tavella, associate director of customer marketing and communications. "Through these grants, schools will receive a much needed boost to get up and running so they can provide more fun and creative menus to their students."

In addition to the grants, recipients will receive a $100 discount off the license fee for NUTRIKIDS and training for the software.

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