Kellogg to offer Smart Start Healthy Heart Kit

by FoodBusinessNews.net Staff
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BATTLE CREEK, MICH. — The Kellogg Co. has partnered with Biosafe Laboratories and Omron Healthcare to provide women with an in-home Smart Start Healthy Heart Kit. The kit, which is free by mail with the purchase of any three specially marked boxes of Smart Start cereal or bars, gives women the tools necessary to be better informed about heart health.

"Too few women actually know their cholesterol and blood pressure measures, whether it’s because they are afraid of what they might find or because they simply haven’t taken the time to go to their doctor’s office to be tested," said Dr. Annabelle Volgman, a noted cardiologist from Rush University Medical Center who has partnered with Kellogg to help increase awareness of heart disease among women. "The Smart Start Healthy Heart Kit is an easy, in-home kit that gives women the tools they need to be better informed about their heart health and removes the excuse that they don't have time to do it."

Biosafe Laboratories will process the cholesterol test. Easy-to-follow instructions are included with the finger-prick cholesterol test, as well as a pre-addressed and pre-paid mailing envelope in which to mail the test for analysis. Laboratory results are mailed back within three working days of test receipt for a fee of $10 for a report on total cholesterol or $15 for a full cholesterol panel, which includes analysis of total cholesterol, H.D.L., L.D.L. and triglycerides.

The kit may be obtained at any of Kellogg’s select retail partners now through April 15, 2008, or while supplies last. It also will be available on www.amazon.com starting in early June 2007. Valued at $25, the kit includes one mail-in cholesterol test from Biosafe and a $10 mail-in rebate for select in-home blood pressure monitors from Omron Healthcare.

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