McCain to focus on improving nutrition in schools
May 18, 2007
by FoodBusinessNews.net Staff
LISLE, ILL. — McCain Foods USA Inc. is working to improve childhood nutrition in schools through recently announced efforts.
The company has agreed to commit to the guidelines set by the Alliance for a Healthier Generation — a joint effort of the American Heart Association and the William J. Clinton Foundation — for foods sold in schools. The goal of the alliance is to stop the trend of childhood obesity.
In addition, the company is supporting new product, public education and demonstration efforts designed to improve nutrition in schools.
"All of us at McCain believe that producing healthier products is good for people and good for business," said Frank van Schaayk, chief executive officer. "The Alliance for a Healthier Generation is breaking new ground as a catalyst for ensuring healthier choices for children, and we are eager to support their efforts."
McCain will work to sell items to schools that meet the guidelines of the Alliance for a Healthier Generation and will emphasize oven-baked foods and healthier product substitutions. Currently, McCain has 19 school food service items that meet the standards of the alliance — less than 35% calories from fat, 0 grams trans fat, fewer than 10% calories from saturated fat and 230 mg of sodium or less per one-half cup vegetable serving. The company is working on developing new products that also meet these standards and is reformulating at least five new products to qualify as well.