Tyson converts food service line to all-natural
May 02, 2007
by FoodBusinessNews.net Staff
SPRINGDALE, ARK. – Officials representing the food service line of Tyson Foods Inc. products, announced the company is marketing its complete line of marinated, uncooked poultry offerings as "100% All Natural." The company said it is the first processor to offer food service customers a full line of products, which includes "everything from fresh to frozen and from bone-in to boneless" to this segment.
Using what it calls Enhanced Flavor Technology, Tyson officials said the company now may offer minimally processed food service products with cleaner labels and less sodium without artificial ingredients.
"We know an increasing number of consumers want all natural chicken, yet also want the taste and juiciness of marinated product," said Sylvia Wulf, vice-president of marketing for the Tyson Food Service group. "Our new all natural line will help our customers meet that growing need."