Coca-Cola launches Dasani Plus
June 01, 2007
by Keith Nunes
ATLANTA — Dasani, a Coca-Cola Co. brand, has added Dasani Plus, a vitamin enhanced, flavored water to its line of products. The new beverage has zero calories and is available in three varieties, Refresh + Revive, Cleanse + Restore, and Defend + Protect.
The Refresh + Revive variety has a kiwi strawberry flavor and 10% of the reference daily intake (R.D.I.) per serving of vitamins B3, B6 and B12. Cleanse + Restore is pomegranate blackberry flavored and has 10% R.D.I. of vitamins E, B3, B6 and B12, as well as 1 gram of fiber. Defend + Protect provides 10% of the R.D.I. per serving of vitamin E and zinc and has an orange tangerine flavor.
"The time was right to build on the success of the Dasani brand and its great taste promise, and to create the fresh-tasting enhanced water Dasani Plus," said Gloria Garrett, vice-president of hydration for Coca-Cola North America.
The new product is available in 20-oz single-serve bottles. The company did not release a suggested retail price, but said it would be "competitive within the enhanced water category."
In April, Coca-Cola North America announced the launch of Diet Coke Plus, a calorie-free drink fortified with vitamins and minerals. The beverage is a good source of vitamins B3, B6, and B12 as well as zinc and magnesium, according to the company.