Melchiorre joins J&J Snack Foods as executive v.p.

by Eric Schroeder
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PENNSAUKEN, N.J. — J&J Snack Foods Corp. named Vincent A. Melchiorre as executive vice-president effective June 11. Mr. Melchiorre will be responsible for the sales and marketing of J&J’s snack food businesses. He also will assume the role of chief marketing officer, replacing Michael Karaban, who had previously announced his retirement effective October 2007.

Mr. Melchiorre was most recently senior vice-president of Weston Foods USA, responsible for leadership of the $1.2 billion bread and roll business. Earlier he was senior vice-president of sales and chief marketing officer for the Tasty Baking Co. He previously spent more than 20 years at The Campbell Soup Co., where he held the positions of vice-president of marketing for Pepperidge Farm’s Biscuit and Cookie Division and, before that, business director of the company’s flagship Red & White Soup business.

"Vince has a proven record for winning in the marketplace," said Gerald B. Shreiber, president and chief executive officer. "He has demonstrated leadership and the ability to grow brands and businesses. We are delighted to have him join J&J as we plan our ongoing growth."

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