Scroggins to lead mass-club channel at Smart Balance

by Staff
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CRESSKILL, N.J. — Smart Balance, Inc., which makes Smart Balance and Earth Balance food products, has named Jeff Scroggins as vice-president and general manager of the mass-club channel.

Mr. Scroggins’ work will involve developing long-term strategic plans for growth channels and overseeing customer marketing and sales execution. He comes to Smart Balance from WhiteWave Foods, a subsidiary of Dean Foods, where he was vice-president and director of the customer team for Wal-Mart and Sam’s Club. He also worked for Unilever Home & Personal Care.

"Jeff has more than 18 years of experience in developing strategic sales platforms, leading sales teams and building strong customer alignments," said Steve Hughes, chairman and chief executive officer. "He is one of the most effective and successful executives I’ve worked with on these strategically important customers."

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