A2 Milk introduces milk with different proteins
July 27, 2007
by FoodBusinessNews.net Staff
LINCOLN, NEB. — The A2 Milk Co., in partnership with The Original Foods Co. and Prairieland Dairy, has introduced the first a2 protein certified milk in the United States through Hy-Vee, Inc.
A2 milk has a structural difference in the amino-acid chain that makes up the a2 beta-casein protein. As a result, it can break down differently during digestion, releasing different bioactives. The genetic trait in cows to produce milk containing the a2 beta casein protein is naturally occurring, but only about one-fourth of Holstein dairy cows have this trait.
The milk has 2 grams of a2 beta-casein per serving. The company says possible benefits include better taste and easier digestion.
"Only the A2 Milk Co. and its sub-licensees can perform the non-invasive test on dairy cows using a hair sample from each cow that allows us to determine if the cow naturally carries the trait for producing a2 milk. The test we conduct on the cows and quality assurance tests we perform on the milk enable us to certify that 99% of the beta-casein in our milk is the a2 type."
The A2 Milk Co. introduced this technology, which has its roots in New Zealand, to the United States in April with the launch of the Original Foods a2 Milk.
Prairieland Dairy farm in Firth, Neb., has established the first a2 milk herd in the United States.
The new milk will be available in three varieties — 2% reduced fat, fat free and 1% chocolate — at Hy-Vee grocery stores in seven states in the Midwest.
"You can trace every glass of Original Foods a2 Milk back to the a2 herd at Prairieland Dairy," said Dan Rice, managing member of Prairieland Dairy and chairman of the Nebraska Dairy Council. "Consumers can be confident that our a2 Milk is sourced from the highest quality dairy cows that have been fed a nutritious diet, provided ample fresh water to drink and have not been treated with artificial hormones or sub-therapeutic antibiotics."
The Kroger Co. also recently introduced a milk product with health benefits — a fat-free milk containing CoroWise plant sterols marketed on the ability to help reduce cholesterol. The supermarket company said studies have shown that plant sterols may help reduce cholesterol levels up to 15%.