Baja Fresh purchases La Salsa Fresh Mexican Grill
July 17, 2007
by FoodBusinessNews.net Staff
CARPINTERIA, CALIF. — Baja Fresh Mexican Grill completed the purchase of the La Salsa Fresh Mexican Grill restaurant chain, which was owned by CKE Restaurants Inc.
"With the closing of this transaction, we can now shift our resources and focus towards growing Carl’s Jr. and Hardee’s, as well as dual-branding them with our Mexican brands, Green Burrito and Red Burrito," said Andrew F. Puzder, CKE president and chief executive officer.
With the agreement, Santa Barbara Restaurant Group, Inc., a subsidiary of CKE, sold all of its equity interest in La Salsa, Inc. and La Salsa of Nevada, Inc.