Cadbury acquires bottling and distribution company
July 12, 2007
by FoodBusinessNews.net Staff
PLANO, TEXAS — Cadbury Schweppes American Beverages (C.S.A.B.) has acquired Southeast-Atlantic Beverage Corp., a bottling and distribution company based in Jacksonville, Fla. Terms of the acquisition were not released.
"Bringing SEABEV into the C.S.A.B. family is an important milestone in our continuing efforts to strengthen the route to market for our brands, which is a core strategy for our business," said Gil Cassagne, president and chief executive officer of C.S.A.B.
By integrating SEABEV, C.S.A.B. gains direct access to more than 20 million new consumers in Florida and northern Georgia in addition to new manufacturing capabilities in the Southeastern United States. Currently, C.S.A.B. has 26 manufacturing and bottling facilities in North America and more than 250 warehouse and distribution points that serve more than 230 million U.S. consumers in 34 states.
SEABEV distributes a large portion of C.S.A.B.’s soft drink and premium beverage products, in addition to several licensed brands, in most of Florida and Northern Georgia.
SEABEV is the sixth bottling and distribution business integrated into Cadbury Schweppes Bottling Group — a division of C.S.A.B. formed in April 2006.