Chiquita Fruit Ingredients hires Anderson Partners
July 02, 2007
by FoodBusinessNews.net Staff
OMAHA — Chiquita Fruit Ingredients announced it plans to use Anderson Partners for its business-to-business marketing communications programs.
Maurice Moragne, global director of sales for Chiquita Fruit Ingredients, said Anderson Partners was chosen because of the company’s depth of food ingredient experience, knowledge and success.
Anderson Partners will be involved with a range a marketing communications efforts in various trade channels, including bakery, beverage and food manufacturing.
Chiquita Fruit Ingredients is based in Cincinnati and has more than 250 tropical fruit ingredient products in various packaging types and styles.
"We are very proud to have been selected as Chiquita Fruit Ingredients’ partner for marketing communications," said Mark Hughes, president of Anderson Partners. "We are excited to help communicate the quality and value of one of the most recognizable global brands to these important trade customers."